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Can It Be Measured?
Today is the first day of our “Can It Be Measured?” campaign. At Social Snap we take pride in all the things we CAN measure. We bring together hundreds of metrics from multiple data sources allowing...
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Social Media Metrics and Reports: A Few of My Faves
Raindrops on roses and whiskers on kittens Reach and engagement and Facebook impressions Nice neat reports to my boss I can bring These are a few of my favorite things! The Social Media Today group on...
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Schmooze Optimization by Greg Jarboe: The Search for More B2B Video Success
Take the time to read this article and enjoy the videos. All good stuff from Greg Jarboe about getting more mileage from videos and measuring your efforts with Social Snap....
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Social Media Reporting: New customization features announced for Social Snap...
The ability to create truly customized reports is one of the key differences between Social Snap and other measurement tools on the market today. Social Snap is the only measurement tool that allows...
View ArticleCan the New Facebook Cards Connect the Dots Between Exposure and Sale?
Marketers are starved for concrete evidence that demonstrates business impact. This is true for all social media, but for Facebook in particular, which is attracting a frenzy of experimentation (and...
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Greg Jarboe interviews Social Snap’s CEO about “the sharpest social media...
Read the full interview.
View Article7 Reasons Why Measuring Social Media is Critical for Agencies
Investment in social media marketing is on track for continued growth in 2013 – and according to a recent study by InfoGroup, 68% of marketers plan to increase data-related marketing spending...
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How to Use Twitter’s Vine App to Engage Your Audience
YouTube’s popularity has definitely proven that video marketing is a viable channel to explore – and Twitter’s launch of the Vine App makes it even easier to give video a try. With a length limit of...
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Four Easy Steps to Evaluate Facebook Posts
There are many ways to evaluate the performance of Facebook posts; some can be complex while others can be more basic. This post outlines a simple way to begin understanding the impact of each of your...
View ArticleFarewell to Social Snap
A few weeks ago, I read Zombie Startups, an excellent post by Danielle Morrill, an entrepreneur who recently made a tough decision about her company. As I read this post, a small knot in my gut...
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